In the town Bury St Edmunds, unsuspecting locals are about to witness a Vauxhall-style makeover, all in the name of Comic Relief.
Local dealer, Drive Vauxhall, is joining in the Red Nose Day fun by launching an exciting ‘Where’s ADAM?’ campaign, to celebrate the launch of the brand new, urban-chic city car from Vauxhall, the ADAM, whilst raising money for Comic Relief.
Throughout the week leading up to Red Nose Day, commencing 8th March, large Vauxhall ADAM stickers will be hiding around the local town centres in Haverhill and Bury St Edmunds just waiting to be discovered.
The ADAM campaign is encouraging the local community to get involved and raise money for the cause by taking a snap with one of these ADAM stickers.
Sarah Ferrari, Market Area General Manager at Drive Vauxhall, comments: “At Drive Vauxhall we are committed to supporting charities and it gives us great pleasure to try and raise as much money as we can for such a worthwhile cause. Comic Relief makes a huge difference to the people it supports and we are passionate about being a part of that.”
Anyone taking a photograph of themselves with the ADAM stickers should send their image to email@example.com, and the dealership will donate £1 to Comic Relief for every one received. These images will then get uploaded to the Drive Bury St Edmunds Facebook page for people to ‘like’ and share with friends.
Sarah Ferrari continues: “We would like urge people around Haverhill and Bury St Edmunds to get involved and embrace the Red Nose Day spirit. The more photographs we receive, the more money we will donate, so we hope to motivate people to get out and about this week and help contribute towards Red Nose Day.”
This star of this creative campaign is Vauxhall’s first-ever urban-chic city car, the ADAM. The stylish, three-door, four-seater model is keenly positioned to take the fashion-led A-sector by storm; with over a million specification and trim combinations, the new urban-chic model is all about personalisation.
Following its official debut at the Paris Motor Show, the ADAM is available to order from the dealer’s branches in Haverhill and Bury St Edmunds now. Prices range from £11,255 to £14,295.
To discover more about the Vauxhall ADAM, please visit www.drivevauxhall.co.uk to locate your nearest Drive Vauxhall branch.